Huggies is one of the world's best known diaper brands. How can they spread that brand recognition past potty training (and beyond)?

Challenge:

Even in this information-rich era, new parents are hungry for trusted parenting advice.

Solution:

Huggies U invites new parents (and the parenting curious) to engage in 10 question quiz via QR code to see how prepared they are for such a challenge. No matter where you place, the Huggies U Resource Center will supply you with surprising tips and in-depth articles. Huggies will cover your baby’s backside as well as your rookie parent back.