Lolapalooza was a surprise hit when it debuted in 1991. Now, after over 30 years, it’s still kicking. But is it still innovating?

Challenge:

Bring an alternative experience to a classic alternative rock festival.

Solution:

Who hasn’t left a festival with ears ringing, a few selfies and lots of blown-out videos of bands playing far away on stage?

Register for LollapaYOUza and you’ll be free to fully immerse yourself in the live experience you paid for. Lollapalooza will send you home with the most personal, unique photos and videos of you (and your friends) rocking out to the bands you love. Tonight is all about YOUza.

Not Sold Yet?

Innovative, custom MEchandice can bring you right back to Lollapalooza any day of the week.