True confession: I’m why this company exists. 23 years ago my parents were inspired to revolutionize the baby gift category and made the first funny onesies. This year, I got to introduce their humor to a new generation of new parents.

Challenge:

In 2023, funny onesies are as common as a case of COVID. So how do you get attention in an already flooded market.

Solution:

Launch a weekly series of short, animated video clips that set up one of Wrybaby’s hilarious onesies as the punchline.